During May 30th and 31st, Biassa had the opportunity to be visiting the largest eCommerce event in Latin America: VtexDay 2017. The event took place at São Paulo Expo, Brazil. and received about 10.400 visitors this year, with delegations coming from all major countries of Latin America, from the United States and, of course, Europe.
The first day was marked by the opening ceremony, with an introductory musical orchestration and a video presenting the company’s vision for the future. Mariano Faria and Geraldo Thomaz, both co-CEOs of Vtex, entered the stage to continue to talk about their dreams and the future of Vtex as a company. They also introduced many of the new features included in their eCommerce platform as well as their updated logo, to reflect the changes in the company. We will dedicate a blog post at a later time to talk exceptionally about the platform and its new features. For now, we will attain ourselves to write about the event.
But just in case you are wondering, Vtex is a powerful cloud eCommerce platform, present in over 20 countries and leader in Latin America. Vtex have recently been included into Gartner’s Magic Quadrant, an important achievement for the platform, which now put them in fierce competition with giants like Oracle, Salesforce and Magento.
After Vtex speech, it’s not time for keynote speakers. The first one being the online marketing guru, Neil Patel. As always, Neil delivered amazing content and growth hack tactics for online marketers and merchants to grow their businesses. The Q&A section had a special request from a girl in the audience who wanted a selfie with the speaker, who gladly agreed to do it on stage.
After Neil, more announcements for new features in the platform. And then, to close the evening, Sir Richard Branson joined Mariano Gomide on stage to talk about his life and challenges as an entrepreneur. Richard humbly shared many of his achievements at Virgin and dreams for the future, like his long lasting desire to turn space travel into a touristic attraction. Another aspect of Sir Richard’s life divulged on stage is the numerous charitable work he has done in the past, where Richard share his passion for teaching elderly people to swim. Q&A and another selfie request from the public, but this time, Sir Branson came down the stage to take a selfie with the crowd before swiftly vanishing back stage for a 5 minutes press conference.
On the second day of the event, over 150 workshops took place in smaller rooms. Honourable mentions to Patricia Amaro, eCommerce Director at Unilever LATAM, Bernadine Wu, CEO of Fit for Commerce, Rachel Maia, CEO for Pandora Brasil, Martin Jara Herrera, cofounder of an ecommerce leader in Colombia, Yaesta.com. On the main stage, Chau Banks , CIO for New York & Company, and Zia Daniell Wigder, Chief Global Content Office at Shoptalk, gave a master class about how large traditional retailers are looking at the future and their top investments in technology over the past years.
There were, of course, numerous stands from sponsors and eCommerce solution providers, national and abroad. To me personally, I found it very gratifying to see how much the eCommerce ecosystem has grown since my last visit to Brazil in 2013. There are number of interesting solutions ready to expand to international markets, just like Vtex is doing now. If you haven’t heard of Vtex yet, you better mark their name. Their ambitious growth plan is to be present in over 100 countries within the next 5 years. Will they succeed? We certainly hope so. Biassa has joined Vtex in this venture and we are convinced of the promising future we will have together.